What is Lavender?

Lavender is an AI email assistant that analyzes billions of email exchanges to give data‑driven suggestions for drafting and optimizing sales outreach. The Email Coach reviews a user’s past communications, recommends tone, structure, and content adjustments, and provides real‑time editing to improve subject lines, body copy, and call‑to‑action effectiveness.

Sales reps, business development teams, and account executives can install the Chrome extension or embed the agent directly into their email client to generate cold emails, follow‑ups, and personalized sequences. Lavender’s engine uses fine‑tuned large language models and integrates with popular CRM systems for enrichment, performance tracking, and workflow automation.

Lavender on the web:

Lavender details

Company: Sorter, Inc.
Jurisdiction: State of Georgia
Built for: Businesses and teams
Stated compliance: SOC 2, GDPR, CCPA

Compliance as stated in Lavender's own published documentation.

Lavender tech specs

Integrations: Google Workspace Twilio

Lavender pricing

Freemium

Free (try) $0/mo

Starter $27/mo

Starter for individuals $29/mo

Individual pro $45/mo

Individual pro includes integrations $49/mo

Plan $89/seat/mo

Plan includes integrations & coaching dashboard $99/seat/mo

$27/mo is cheaper than most for Sales median $38/mo

Most Sales tools start between $20 and $88.25 a month.

Free trial: 7 days
Auto-renewal: Yes

Trial, refund and renewal terms as stated in Lavender's own published documentation.

Verify on the official pricing page.

View plans

Lavender's key features

AI email drafting assistant
Generative AI trained on billions
Chrome extension for email
CRM enrichment integration
SOC2-certified security compliance
Self-hosted fine-tuned LLMs

Lavender use cases

Generate instant, highly tailored cold‑email sequences, with Lavender's AI‑powered subject‑line suggestions and tone optimization to increase open rates and accelerate sales cycles.
Integrate Lavender directly into your CRM, automatically enriching contact profiles and tracking email performance metrics in real time, enabling data‑driven outreach strategies.
Use Lavender's real‑time editing plugin in Chrome to refine follow‑up emails on the fly, ensuring compliance with SOC 2 and GDPR while boosting rep productivity and email quality.