What is Lavender?
Lavender is an AI email assistant that analyzes billions of email exchanges to give data‑driven suggestions for drafting and optimizing sales outreach. The Email Coach reviews a user’s past communications, recommends tone, structure, and content adjustments, and provides real‑time editing to improve subject lines, body copy, and call‑to‑action effectiveness.
Sales reps, business development teams, and account executives can install the Chrome extension or embed the agent directly into their email client to generate cold emails, follow‑ups, and personalized sequences. Lavender’s engine uses fine‑tuned large language models and integrates with popular CRM systems for enrichment, performance tracking, and workflow automation.
Lavender details
- Company
- Sorter, Inc.
- Jurisdiction
- State of Georgia
- Built for
- Businesses and teams
- Stated compliance
- SOC 2, GDPR, CCPA
Compliance as stated in Lavender's own published documentation.
Lavender tech specs
- Integrations
- Google Workspace Twilio
Lavender pricing
Freemium- Free trial
- 7 days
- Auto-renewal
- Yes
Verify on the official pricing page.
View plansLavender's key features
-
AI email drafting assistant
-
Generative AI trained on billions
-
Chrome extension for email
-
CRM enrichment integration
-
SOC2-certified security compliance
-
Self-hosted fine-tuned LLMs
Lavender use cases
-
Generate instant, highly tailored cold‑email sequences, with Lavender's AI‑powered subject‑line suggestions and tone optimization to increase open rates and accelerate sales cycles.
-
Integrate Lavender directly into your CRM, automatically enriching contact profiles and tracking email performance metrics in real time, enabling data‑driven outreach strategies.
-
Use Lavender's real‑time editing plugin in Chrome to refine follow‑up emails on the fly, ensuring compliance with SOC 2 and GDPR while boosting rep productivity and email quality.
Lavender user reviews
Would you recommend Lavender?
Who is Lavender for?
-
Content creators
-
E-commerce sellers
-
Digital marketers
-
Customer support agents
-
Business owners
Lavender FAQ
Is Lavender free?
Partly. Lavender has a free plan with usage limits, and paid plans unlock the full feature set. Plans include Starter at $27/mo, Starter for individuals at $29/mo, Individual pro at $45/mo and Individual pro includes integrations at $49/mo.
Is Lavender safe to use?
Lavender states SOC 2, GDPR and CCPA compliance in its own published documentation. Lavender is operated by Sorter, Inc., registered in State of Georgia.
What are the best alternatives to Lavender?
The closest alternatives to Lavender are AI Mail Assistant, AI Email Generator, Smartlead, Writemail and SalesTarget.ai. You can compare them side by side in the alternatives section further down this page.
What does Lavender do with my data?
Lavender states that customer content is not used to train its models. Its privacy policy states that personal data is not sold or shared for marketing purposes. Data may be shared with third-party service providers that help run the product.
Does Lavender auto-renew or offer refunds?
Lavender subscriptions renew automatically until you cancel.
Who made Lavender?
Lavender is built and operated by Sorter, Inc., a company registered in State of Georgia.
What does Lavender integrate with?
Lavender connects with Google Workspace and Twilio.
Compliance, privacy and billing terms are as stated in each product's own published documentation and have not been independently verified by TopAI.tools.
