What is Shape?

Shape is an AI‑powered analytics platform that lets users ask data questions in plain English and receive accurate answers generated with advanced SQL, including complex joins and unions. The system interprets queries like a human analyst, providing nuanced results, clear assumptions, and caveats for transparency.

It automatically produces charts and visualizations, which can be embedded into applications via Shape’s API and React components for real‑time dashboards. Shape’s Slackbot delivers instant insights directly in teams’ communication channels, and a Microsoft Teams bot is available for Enterprise plans.

Security is built in with industry‑standard encryption and SOC 2 Type I compliance, ensuring data privacy while the platform continuously learns from each interaction. The tool supports rapid deployment for data analysts, marketers, and product managers who need quick, reliable analytics without writing code.

Shape pricing Paid

Starter $49
Team $499
Enterprise custom

Shape user reviews

Based on 1 review, 100.0% of users recommend Shape, rated highly for value for money.

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Shape's key features

  • Query database in plain English
  • AI data bot for ad-hoc queries
  • Advanced SQL generation with complex joins
  • Interpretation with assumptions and caveats
  • Slackbot integration for quick answers
  • Auto-generated data visualisation charts
  • API and React components for embedding

Shape use cases

  • Generate real‑time marketing funnel insights via a Teams bot, letting the marketing team ask plain‑English queries and instantly receive interactive charts and KPI summaries
  • Automate product feature usage reports for product managers through an API, enabling them to pull SQL‑driven metrics by posing natural language questions and embed the visualizations into their dashboards
  • Provide secure, compliant revenue analytics to executives via Slack, allowing them to request updated financial summaries in plain English without touching spreadsheets or writing code

Who is it for?

  • Data analysts
  • Business intelligence analysts
  • Data scientists
  • Slack participants
  • Software developers

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