What is Clay.com?
Clay is an AI-powered data enrichment and workflow automation platform designed to streamline go-to-market (GTM) operations.It integrates with 100+ premium data sources and AI research agents to enhance CRM hygiene, lead scoring, and prospecting efforts.
With features like automated CRM enrichment, targeted lead sourcing, and intent-based signals tracking job changes and funding events, Clay helps teams engage prospects at the right moment.It enables seamless inbound and outbound automation, AI-powered data processing for cleaning and formatting, and flexible workflow automation with conditional logic.
The platform integrates with CRMs, email tools, ad managers, and more, making it a valuable tool for sales, marketing, and RevOps teams to automate research, optimize outreach, and scale data-driven growth strategies efficiently.
â Key features
Clay.com core features and benefits include the following:
- âī¸ AI-powered data enrichment.
- âī¸ CRM hygiene and auto-updates.
- âī¸ Lead scoring and prioritization.
- âī¸ Targeted lead sourcing from 100+ data providers.
- âī¸ Intent-based signals tracking (job changes, funding events, etc.).
- âī¸ Automated inbound lead enrichment and scoring.
- âī¸ Outbound automation for lead engagement.
- âī¸ AI-driven data formatting and cleaning.
- âī¸ Conditional workflow automation.
- âī¸ Seamless integrations with CRMs, email tools, and ad managers.
âī¸ Use cases & applications
- âī¸ Automate CRM data enrichment to maintain accurate customer and lead information..
- âī¸ Use AI-powered insights to prioritize high-value leads and optimize outbound prospecting..
- âī¸ Track real-time intent signals like job changes and funding events to engage prospects at the right time..
đââī¸ Who is it for?
Clay.com can be useful for the following user groups:
âšī¸ Find more & support
You can also find more information, get support and follow Clay.com updates on the following channels:
- Clay.com Website (Login/Sign up)
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