What is Clay.com?
Clay is an AI-powered data enrichment and workflow automation platform designed to streamline go-to-market (GTM) operations.It integrates with 100+ premium data sources and AI research agents to enhance CRM hygiene, lead scoring, and prospecting efforts.
With features like automated CRM enrichment, targeted lead sourcing, and intent-based signals tracking job changes and funding events, Clay helps teams engage prospects at the right moment.It enables seamless inbound and outbound automation, AI-powered data processing for cleaning and formatting, and flexible workflow automation with conditional logic.
The platform integrates with CRMs, email tools, ad managers, and more, making it a valuable tool for sales, marketing, and RevOps teams to automate research, optimize outreach, and scale data-driven growth strategies efficiently.
Clay.com details
- Company
- Clay Labs Inc.
- Jurisdiction
- New York
- Built for
- Businesses and teams
- Stated compliance
- SOC 2, GDPR
Compliance as stated in Clay.com's own published documentation.
Clay.com tech specs
- Works with
- OpenAI / GPT Anthropic / Claude Mistral ElevenLabs
- Integrations
- Slack Salesforce Figma GitHub
Clay.com pricing
Free trialClay.com offers a 14-day free trial before requiring payment.
- Free trial
- 14 days
- Auto-renewal
- Yes
Verify on the official pricing page.
Start free trialClay.com's key features
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AI-powered data enrichment
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CRM hygiene and auto-updates
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Lead scoring and prioritization
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Targeted lead sourcing from 100+ data providers
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Intent-based signals tracking (job changes, funding events, etc.)
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Automated inbound lead enrichment and scoring
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Outbound automation for lead engagement
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AI-driven data formatting and cleaning
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Conditional workflow automation
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Seamless integrations with CRMs, email tools, and ad managers
Clay.com use cases
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Automate CRM data enrichment to maintain accurate customer and lead information.
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Use AI-powered insights to prioritize high-value leads and optimize outbound prospecting.
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Track real-time intent signals like job changes and funding events to engage prospects at the right time.
Clay.com user reviews
Based on 10 reviews, 70% of users recommend Clay.com, rated highly for value for money.
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Clay.com playbooks
1Step-by-step guides to get the most out of Clay.com
Who is Clay.com for?
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Sales professionals
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Marketing teams
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Revenue operations
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Growth strategists
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Business development managers
Clay.com FAQ
Is Clay.com free?
Not permanently. Clay.com gives you a free trial of 14 days, after which a paid plan is required.
Is Clay.com safe to use?
Clay.com states SOC 2 and GDPR compliance in its own published documentation. Clay.com is operated by Clay Labs Inc., registered in New York. Clay.com carries the TopAI.tools verified mark, which we award after a manual review of pricing transparency, published terms, public following and working functionality.
Is Clay.com good?
Clay.com has a 70% recommendation rate from 10 reviewers on TopAI.tools. Reviewers rate it highest on value for money and quality of results.
What are the best alternatives to Clay.com?
The closest alternatives to Clay.com are Jeeva, Salesforce, oliv.ai, Aomni and Amplemarket. You can compare them side by side in the alternatives section further down this page.
What does Clay.com do with my data?
Clay.com states that customer content may be used to train its models. Its privacy policy states that personal data is sold or shared for marketing purposes. Data may be shared with third-party service providers that help run the product.
Does Clay.com auto-renew or offer refunds?
Clay.com subscriptions renew automatically until you cancel.
Who made Clay.com?
Clay.com is built and operated by Clay Labs Inc., a company registered in New York.
Which AI models does Clay.com use?
Clay.com is built on OpenAI / GPT, Anthropic / Claude, Mistral and ElevenLabs. Which models you can reach may depend on your plan.
What does Clay.com integrate with?
Clay.com connects with Slack, Salesforce, Figma and GitHub.
Compliance, privacy and billing terms are as stated in each product's own published documentation and have not been independently verified by TopAI.tools.
