What is Versium REACH?

Versium REACH is a cloud‑based Data‑as‑a‑Service platform that cleanses, enriches, and scales U.S. marketing data. It matches first‑party customer lists to a proprietary B2B2C identity graph that contains over two billion contact points, enabling precise cross‑channel targeting on Meta, Google, and other programmatic platforms.

The platform offers a suite of enrichment services including firmographic, demographic, contact, IP‑to‑domain, consumer‑to‑business, and online audience appends, which allow marketers and data scientists to augment raw lists with high‑confidence attributes.

Versium REACH provides flexible APIs and pre‑built connectors for CRM, marketing automation, and analytics tools, and includes a Model Context Protocol‑enabled MCP Server that lets AI agents query the graph in natural language. Real‑time activation and AI‑ready architecture help teams quickly prepare data for predictive modeling, lead scoring, and churn analytics.

Versium REACH pricing Paid

Pay-as-you-go $125

Credit packages $250

Annual subscriptions custom

Verify on the official pricing page.

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Versium REACH's key features

Data enrichment with demographics
B2B2C identity resolution
Real-time data activation
AI-ready architecture for ML
MCP Server AI integration
Audience creation tools
Flexible API connectors

Versium REACH use cases

Cleanse and enrich a prospect list for a multi‑channel campaign, ensuring 99% match accuracy and real‑time data updates via API for targeted email, LinkedIn, and display advertising
Seamlessly integrate with Salesforce and HubSpot CRM to auto‑append enriched contact data, improving lead scoring and enabling sales reps to prioritize high‑value accounts in real‑time
Build AI‑ready datasets for predictive churn analysis by appending Versium REACH enriched identity data to internal customer logs, then feeding the dataset into machine learning models for actionable insights