What is Twelve Labs?
TwelveLabs is a video intelligence platform that extracts structured information from raw video content through multimodal AI. Its core models, Marengo (encoder) and Pegasus (video‑language), enable time‑ and space‑aware analysis for text, speech, audio, and visual elements.
The Search API locates precise moments across large libraries using natural‑language queries. The Analyze API generates descriptive text, summaries, or captions on demand. The Embed API produces multimodal vector embeddings for semantic search, recommendation, and hybrid retrieval systems.
Twelve Labs pricing Freemium
Text-in-video
$0.07/min
Conversation
$0.008/min
Logo
$0.10/min
Visual
$0.033/min
Verify on the official pricing page.
View plansTwelve Labs user reviews
Would you recommend Twelve Labs?
Recommend this tool?
Twelve Labs's key features
-
Search exact moments
-
Generate text summaries
-
Produce multimodal embeddings
-
Temporal spatial reasoning
-
Fine-tune on custom data
-
Deploy cloud or on-prem
Twelve Labs use cases
-
Automatically generate searchable time‑stamped captions and key moments for user‑generated video content, enabling instant navigation and boosting discoverability without manual tagging
-
Implement a semantic recommendation engine that surfaces relevant ads and related videos by embedding video content into vector space, improving ad targeting and viewer engagement
-
Detect and flag security‑sensitive events in surveillance footage in real time, providing alerts and searchable logs for law enforcement and corporate security teams
Who is it for?
-
Semantic researchers
-
Marketing strategists
-
Video content creators
-
Platform engineers
-
Data analysts
