What is Potion?

Potion is an AI video generation platform that creates personalized videos using a user’s own face, voice, and gestures with accurate lip‑sync. The tool converts text scripts, front‑camera footage, or screen recordings into high‑definition AI videos and supports 29 languages.

It offers integration with over 50 sales, marketing, and CRM applications, custom branding options, and multi‑user workspace management. Security is maintained through SOC2 Type I compliance and TLS 1.2 encryption. Potion serves sales teams, marketing professionals, support departments, and entrepreneurs who need scalable, personalized video content for outreach, education, and customer engagement.

Potion on the web:

Potion details

Jurisdiction: California
Built for: Businesses and teams
Stated compliance: SOC 2

Compliance as stated in Potion's own published documentation.

Potion tech specs

Integrations: Zapier

Potion pricing

Subscription

Starter $99/mo

Professional $299/mo

Enterprise Contact us

$99/mo is pricier than most for Video generation median $14/mo

Most Video generation tools start between $9.90 and $20 a month.

Free trial: 7 days
Refund window: 0 days
Auto-renewal: Yes

Trial, refund and renewal terms as stated in Potion's own published documentation.

Verify on the official pricing page.

View plans

Potion's key features

AI videos with custom face, voice
Realistic gesture animation
Automated screen recordings with backgrounds
Custom branded landing pages
Calendar widget integration
CSV bulk video generation
Multi‑channel distribution

Potion use cases

Send personalized multilingual video pitches to prospects directly from HubSpot, leveraging Potion’s AI lip‑sync to match the caller’s tone and gestures, boosting response rates without a video editor
Create on‑demand product tutorial videos in 29 languages from simple script text, then embed them in a Shopify store’s FAQ section, ensuring consistent brand messaging across markets
Collaborate across marketing teams with shared workspaces to produce secure, SOC‑2‑compliant video outreach campaigns that integrate with Salesforce, allowing seamless tracking of engagement metrics