What is Brand24?

Brand24 is an AI‑powered social listening platform that monitors over 25 million online sources in real time, including social media, news, blogs, podcasts, forums, and reviews. It offers advanced sentiment analysis to classify mentions as positive, negative, or neutral, and it generates automated reports that track reach, engagement, and brand awareness metrics.

Users can track hashtag performance and influencer impact, with tools to measure hashtag volume, reach, and campaign effectiveness. The platform supports more than 108 languages, enabling global monitoring and multilingual sentiment detection. Brand24 delivers actionable customer insights and market research data, helping agencies, marketers, PR professionals, and SaaS companies benchmark against competitors and identify opportunities.

Its AI‑driven insights distill large volumes of mentions into concise word clouds and trend summaries for quick decision making. The tool also provides comprehensive hashtag analytics and competitor analysis features to support data‑driven brand reputation management.

Brand24 pricing Paid

Individual $249

Team $349

Pro $499

Business $699

Enterprise from $1499

Verify on the official pricing page.

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Brand24 user reviews

Based on 24 reviews, 70.8% of users recommend Brand24, rated highly for value for money.

recommend

don't

24 reviews

Liked for

Worth the price 12 of 17

Quality results 10 of 17

Easy to use 10 of 17

All key features 6 of 17

Good integrations 5 of 17

Disliked for

Missing features 5 of 7

Lacks integrations 5 of 7

Inconsistent results 4 of 7

Not worth the price 3 of 7

Hard to use 3 of 7

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Brand24's key features

Real‑time media monitoring
AI‑powered sentiment analysis
Customizable alert notifications
Automated insight reports
Export to Excel & PowerPoint
Advanced filtering & tagging
Slack integration for collaboration

Brand24 use cases

Monitor competitor brand sentiment in real-time across 25 million global sources, using Brand24’s multilingual coverage to spot shifts in perception and adjust marketing tactics immediately
Track influencer impact and hashtag performance in real-time, leveraging Brand24’s sentiment analysis to identify which voices and topics drive the highest engagement and ROI
Generate automated, SEO-friendly reputation reports weekly, compiling sentiment trends, hashtag reach, and competitor insights for PR teams to inform crisis management and brand strategy