Instantly Instantly

Launch High-Converting Cold Email Campaigns with Instantly

Set up email accounts, train the AI Copilot, build a prospect list, and launch a cold‑email sequence that books meetings and grows your business.

Takes
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Produces
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What you'll produce
Input
Generate a three‑email cold outreach sequence for a project‑management SaaS targeting mid‑size tech companies, emphasizing time‑saving benefits.
Output
Subject: Cut project admin time in half Hi {{FirstName}}, I noticed {{Company}} spends a lot of time on manual project updates. Our SaaS automates reporting, saving up to 10 hours per week. Would a 15‑minute demo help you see the impact? Best, {{YourName}} --- Subject: Quick win for {{Company}}’s project team Hi {{FirstName}}, Teams that switch to our tool report a 30% boost in on‑time delivery within the first month. Can I share a one‑pager? Cheers, {{YourName}} --- Subject: Last chance – free trial for {{Company}} Hi {{FirstName}}, We’re offering a 14‑day trial to see the time‑savings yourself. Ready to get started? Thanks, {{YourName}}

The Workflow

7 steps · click a step number to mark it done

Open Instantly and have it ready before you start

Log in to Instantly and click Get Started to access the dashboard.

Add new email accounts: select a domain, choose the number of addresses (recommended five per domain), and place the order to create warmed‑up accounts.

Open the Warm‑up tab, monitor the health score and sent/received counts, and wait until the warm‑up score indicates the accounts are ready (typically two days).

Set up Instantly Copilot memory – enter your website URL or manually type company name, description, awards, outreach goal, and define your ideal customer profile and copy guidelines.

Upload a CSV file of prospects (name, email, company, title) or manually add leads to a new List in Instantly.

Ask Copilot to generate a personalized cold‑email sequence by providing a brief prompt (e.g., "Create a 3‑email outreach for a SaaS product targeting CEOs"). Review and edit the generated copy if needed.

Launch the campaign: select the warmed‑up email account, attach the prospect list, set a daily send limit (e.g., 30 emails per account), and start the sequence while tracking replies in the Campaigns view.

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