What is Zapier?

Zapier is a no‑code automation platform that connects more than 8,000 applications, allowing teams to build workflows, called Zaps, that trigger actions, update data tables, and collect inputs with Forms. It offers a visual Canvas tool to map AI‑enabled workflows and integrate AI models, enabling automated lead routing, IT ticket resolution, and customer support.

Users can create custom AI chatbots, deploy agents for routine tasks, and code workflows in a web IDE through Functions. HR, sales, marketing, IT, and customer‑support teams employ Zapier to automate repetitive processes, streamline data flows, and reduce manual effort.

Enterprise features include SOC 2 and GDPR compliance, role‑based permissions, single sign‑on with SAML/SCIM, audit logs, and real‑time monitoring of AI usage. The platform provides pre‑built templates for common use cases, such as converting meeting notes into project tasks or generating release notes with Claude.

Zapier supports secure, scalable integration of third‑party AI tools, including ChatGPT, Gemini, and OpenAI models, across business applications. By centralizing workflows and data, organizations can accelerate deployment, maintain governance, and focus on core business activities.

Zapier pricing Freemium

Free $ 0 /mo

Professional $ 49 /mo

Team $ 69 /mo

Starter $19.99 /mo

Verify on the official pricing page.

View plans

Zapier user reviews

Based on 29 reviews, 75.9% of users recommend Zapier, rated highly for ease of use.

recommend

don't

29 reviews

Liked for

Easy to use 18 of 22

Quality results 14 of 22

Worth the price 13 of 22

Good integrations 10 of 22

All key features 7 of 22

Disliked for

Lacks integrations 4 of 7

Not worth the price 3 of 7

Missing features 3 of 7

Hard to use 2 of 7

Inconsistent results 1 of 7

Would you recommend Zapier?

Recommend this tool?

Playbooks 1

Step-by-step guides to get the most out of Zapier

Automate Overdue Invoice Reminders with Zapier Agents

Automatically check your invoices spreadsheet each morning, email overdue customers a payment reminder, and log the sent date, saving you manual effort and ensuring timely follow‑ups.

1 0 View guide

Zapier's key features

7,000+ app integrations
Custom workflow creation
AI natural language builder
Auto-code generation
Conditional paths and filters
AI data formatting
Webhook integration support

Zapier use cases

Automate lead routing from web forms to CRM with AI‑driven scoring, using Zapier’s visual canvas to funnel prospects into the right sales reps without writing code
Build a real‑time support chatbot that captures user queries in Slack, generates AI‑generated responses, and creates Zendesk tickets—all powered by Zapier’s custom AI chatbot builder
Set up end‑to‑end compliance logs for data movement between Salesforce, Google Workspace, and Azure, leveraging Zapier’s audit logs and enterprise‑level security to meet GDPR and SOC 2 requirements