What is Workmagic?
WorkMagic automates incrementality testing with geo‑based holdout methodology to isolate true lift from paid media channels such as Google, Meta, and TikTok. The platform triangulates measurement across lift tests, omni‑channel causal attribution, and media mix modeling, calibrating attribution and MMM models for precise insight.
Integration with Shopify and other data sources enables rapid onboarding—typically within ten minutes—and supports real‑time media mix projections within 10 % of actual performance. WorkMagic delivers actionable budget allocation recommendations for each channel and identifies marketing halo effects on sales channels including Amazon, wholesale, and retail.
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Workmagic's key features
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Automated lift testing with geo holdouts
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Calibration of attribution and MMM models
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Omnichannel causal attribution across channels
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Real-time media mix modeling
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Measurement of marketing halo effect
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Shopify integration for quick onboarding
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Budget allocation insights from incrementality
Workmagic use cases
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Launch a multi‑channel ad campaign across Facebook, Google, and TikTok, using WorkMagic to run geo‑based holdout tests that isolate incremental lift and automatically reallocate budget in real‑time based on media mix projections, boosting ROI for an e‑commerce brand.
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Conduct a quarterly media mix review for a seasonal retailer, integrating Shopify sales data with WorkMagic to identify halo effects from offline promotions and adjust paid‑channel spend to maximize overall channel contribution.
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Automate day‑to‑day budget adjustments for a subscription box business, where WorkMagic analyzes incremental lift from influencer partnerships and native ads, providing causal attribution and real‑time recommendations to optimize spend across paid channels.
Who is it for?
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Data analysts
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Marketing managers
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Growth hackers
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Digital marketers
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Strategic planners