What is Wan Animate?

Wan Animate (Wan 2.2) is an AI-driven character animation and character-swap platform for video generation.

Animate a character image from a performer reference video by replicating facial expressions and body motion using spatially-aligned skeleton signals and implicit facial features.

Replace characters in existing footage while preserving expressions, movement, lighting, and color tone via relighting and environmental integration.

A unified framework supports both animation and replacement tasks with controllable motion and expression reenactment.

Accepts JPG/PNG/WEBP images and short performer videos and outputs ready-to-export animated videos for multiple formats.

Use cases include content creators, film and animation studios, game developers, marketers, educators, and social media creators.

Wan Animate details

Jurisdiction: China
Built for: Individuals

Wan Animate pricing

Free

Lite $13.90/mo

Pro $27.90/mo

Max $69.90/mo

Refund window: 7 days

Trial, refund and renewal terms as stated in Wan Animate's own published documentation.

Verify on the official pricing page.

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Wan Animate's key features

Photo-based character animation: animate a character image using a performer reference video to replicate facial expressions and movements.
Character swap: replace a video character with a photo-based character while preserving original expressions, movements, lighting, and color tone.
Advanced motion control using spatially-aligned skeleton signals for body motion and implicit facial features for expression reenactment with high controllability.
Environmental integration via Relighting LoRA to match scene lighting and color tone while preserving character appearance.
Wan 2.2 Animate architecture: Mixture-of-Experts model with high-compression video generation and a unified symbolic framework handling both animation and replacement tasks.

Wan Animate use cases

Create polished, export-ready animated ads by mapping an actor's motion and facial expressions onto brand characters with Wan Animate (Wan 2.2), preserving movement, lighting, and color without manual rigging
Produce localized social videos and A/B creative variations by swapping characters and reenacting performances using Wan Animate's image-based character animation and relighting to match different scenes and audiences
Turn live-action reference footage into cutscenes or animated sequences for indie films and games using Wan Animate's motion-controlled reenactment and video-driven character animation to generate seamlessly integrated, color-accurate exports