What is Userflow?

Userflow is an AI-powered product adoption and onboarding platform that automates creation and delivery of in-app experiences for product teams.

Smartflow records user paths to generate editable product tours, checklists, banners, and announcements in minutes.



An integrated AI Assistant and in-app surveys enable conversational support and feedback collection to lower support volume and improve activation.

Rephrase, translate, and personalization tools streamline content localization and maintain consistent messaging across user segments.



Native integrations with analytics, CRM, and automation platforms enable data-driven targeting, conversion tracking, and flow optimization.

No-code builders let Product Managers, Marketers, and Customer Success teams build, launch, and iterate onboarding flows without developer resources.

Userflow pricing Freemium

Startup $240/mobilled annually or $300 billed mo
Pro $680/mobilled annually or $850 billed mo
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Userflow's key features

  • Smartflow: AI engine that records product paths and automatically generates complete, ready-to-edit onboarding and adoption flows (product tours)
  • AI Assistant: in-app conversational assistant trained on the website and documentation to answer user questions and provide instant in-app support
  • Content automation: rephrase, translate, and personalize in-app copy in one click for localization and on-brand messaging
  • In-app experience suite: create and manage product tours, checklists, surveys, banners, announcements, and a Resource Center
  • Integrations & developer tools: native integrations with analytics, CRM, and automation tools plus Userflow.js and API for embedding and customization; build without writing code

Userflow use cases

  • Create editable, no-code in-app product tours and step-by-step checklists with Userflow's AI so you can auto-onboard new users through core workflows, measure completion with built-in analytics and CRM integrations, and iterate tours quickly using the AI assistant
  • Provide real-time, in-app conversational support and targeted banners/announcements using Userflow's AI assistant, capture user feedback with embedded surveys, route insights into your support/CRM stack, and automatically localize messages for international users
  • Launch feature-specific onboarding campaigns by auto-creating localized tours and release banners with Userflow's no-code builder, collect in-app survey feedback to validate UX changes, and track adoption metrics to optimize activation funnels

Who is it for?

  • Product builders
  • E-commerce sellers
  • Data analysts
  • Content creators
  • Strategic managers

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