What is True roas?

TrueROAS centralizes ad attribution by integrating server‑side tracking into Meta and Google Ads Manager, ensuring every conversion is captured and preventing missed revenue. It applies AI‑driven attribution to identify which touchpoints drive sales, offering a single source of truth for campaign performance.

The platform automatically detects UTM parameters and syncs data with e‑commerce platforms such as WooCommerce, Shopify, and custom APIs. Users can view real‑time ROAS, cost per acquisition, and lifetime value metrics, helping marketers shift budgets from underperforming to high‑impact ads.

TrueROAS supports multi‑channel analysis across search, display, social, and video, providing actionable insights into audience segments and ad creative effectiveness. The tool delivers a streamlined setup with minimal configuration, allowing e‑commerce founders, growth marketers, and media agencies to optimize spend and scale profitable campaigns quickly.

True roas pricing Paid

Monthly + $3300

Monthly $15000

Monthly + $39600

Verify on the official pricing page.

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True roas's key features

Centralized fingerprint tracking integration
AI-powered attribution engine
Server-side signal integration
Automatic UTM detection
Cross-channel attribution across Meta and Google
API for pixel data integration

True roas use cases

Optimize cross‑channel advertising spend by leveraging TrueROAS's real‑time ROAS and CPA insights to automatically reallocate budgets from underperforming Meta campaigns to high‑margin Google Ads, reducing overall CPA by 15%
Enhance e‑commerce conversion accuracy by syncing TrueROAS with the Shopify backend and server‑side tracking, enabling precise attribution of each sale to specific UTM‑tagged campaigns, which improves product‑level ROAS reporting
Scale seasonal promotions by using TrueROAS's AI‑driven touchpoint analysis to identify the most revenue‑driving ad combinations, then automatically adjust bids and ad creatives across Meta and Google, achieving a 25% lift in LTV during peak periods