Sonar

What is Sonar?

Sonar is an AI tool designed to uncover the meaning behind social media data by automating the social listening workflow through semantics analysis powered by machine learning. Unlike traditional social listening methods that require complex boolean searches, Sonar streamlines the process of retrieving conversations on social platforms.

By utilizing natural language processing (NLP), Sonar can determine the sentiment of text, classifying it as positive, negative, or neutral, thereby interpreting the emotions and attitudes behind the data. Through its semantic analysis technology, Sonar harnesses machine learning to automate social listening, sentiment analysis, and topic modeling with enhanced accuracy and reliability.

Its capabilities include identifying relevant text data, analyzing language nuances, and understanding the context and relationships between words and phrases to surface key themes and topics, providing valuable insights into public sentiment towards brands and competitors on social media.