What is Snowball?

Snowball is an X (Twitter) tool that automates content creation, scheduling, and publishing. It includes a distraction‑free editor that supports text formatting, emojis, images, and videos for tweets and threads. Built‑in AI drafts posts, suggests ideas, and generates threaded replies based on a user‑provided starter.

Posts can be queued, scheduled for specific dates and times, and the tool supports long‑form X content up to 25,000 characters. Engagement features let users reply quickly, auto‑repost, and filter trending posts to focus on relevant conversations.

A Chrome extension syncs drafts, templates, and AI suggestions directly within the X interface for real‑time support. Analytics track follower growth, posting streaks, and engagement metrics, helping users adjust strategy over time. Snowball offers a library of pre‑built templates, customizable AI settings, and the ability to create and reuse personal templates.

Snowball on the web:

Snowball details

Jurisdiction: France
Built for: Individuals

Snowball tech specs

Integrations: GitHub

Snowball pricing

Paid

Starter $19

Monthly (popular) $33

Yearly (popular) $33

Creator $39

Monthly (creator) $58

Yearly (creator) $58

Monthly (pro) $58

Yearly (pro) $58

Pro $69

Monthly (starter) $16.5

Yearly (starter) $16.5

Starter (yearly) $197

Popular (yearly) $397

Pro (yearly) $697

Popular no price found

Free trial: 3 days
Refund window: 7 days

Trial, refund and renewal terms as stated in Snowball's own published documentation.

Verify on the official pricing page.

View plans

Snowball's key features

Distraction‑free tweet editor
AI writing assistant for tweets
Unlimited tweet and thread ideas
AI‑generated tweet threads
Human‑like automatic scheduling
Chrome extension for drafting
Personalized AI tone settings

Snowball use cases

Create a consistent, high‑impact X content strategy for a tech startup by leveraging Snowball’s AI‑generated tweet drafts and thread scheduling, ensuring a steady flow of engaging posts while real‑time analytics track audience growth
Plan and launch a product launch campaign on X, using Snowball’s distraction‑free editor to craft thread replies and long‑form announcements, then schedule them with the Chrome sync feature for a coordinated rollout
Monetize your personal brand on X by utilizing Snowball’s monetization options, drafting sponsored content with AI templates, and analyzing engagement metrics to optimize future posts