What is Scale Insights™?
Scale Insights is an Amazon PPC automation platform that enables sellers to apply rule‑based strategies to Sponsored Product, Sponsored Brand, and Sponsored Display campaigns. It offers day‑parting, bidding, placement, status, whitelist, blacklist, revive, import, negative keyword, and daily‑budget rules that can be combined into custom workflows.
The system provides a preview and audit trail of every change, showing the calculated bid adjustments and budget shifts before they take effect. Scale Insights tracks performance data across multiple marketplaces, generates insights on pricing, ad spend, and organic sales correlations, and supports thousands of campaigns with a single automation rule.
It is designed for FBA sellers on US, CA, MX, UK, DE, FR, IT, ES, NL, JP, SG, and AU, and lets users assign automation to specific ASINs per marketplace. Automation is controlled through a rule engine that adjusts bids, caps spend, pauses low‑converting keywords, or adds negative terms based on historical conversions, spend, and clicks.
Scale Insights™ pricing Subscription
Verify on the official pricing page.
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Scale Insights™'s key features
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Automatic product targeting campaigns
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Bulk auto campaign creation
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Keyword campaign splitting
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Hourly day parting automation
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Stackable proprietary algorithms
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Granular automation control
Scale Insights™ use cases
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Automate bid and budget optimization for Sponsored Product campaigns across multiple Amazon marketplaces with rule‑based workflows, enabling sellers to maximize ROAS while eliminating manual adjustments
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Set day‑parting rules and negative keyword automation in Scale Insights to pause underperforming ads during low‑traffic periods and prevent wasted spend
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Track cross‑marketplace performance in real time and trigger automated spend adjustments at the ASIN level, giving sellers instant insights and proactive campaign optimization
Who is it for?
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E-commerce sellers
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Digital marketers
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Data analysts
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Fba business owners
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Software developers
