What is Roadway?

Roadway is an attribution and performance marketing platform that aggregates data from multiple traffic sources, channels, and campaigns into a single warehouse‑native workspace. It offers cross‑channel attribution across key growth metrics, enabling teams to see which channels drive revenue and how marketing spend translates into customer acquisition.

Users can create dashboards, funnels, and interactive charts to visualize visits, sign‑ups, conversion rates, and revenue metrics such as CAC, payback period, and churn. AI Coworkers provide automated weekly opportunity reports, real‑time monitoring, and actionable recommendations that can be approved and executed directly within the platform.

The system supports a one‑click connector option or a full warehouse integration for teams with varying data maturity. Roadway’s chat‑enabled AI assistants help campaign planners draft experiments, approve changes, and interpret results without leaving the interface.

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Roadway's key features

AI-first marketing platform
Reasoning layer for growth
Integrated attribution data
Full campaign monitoring
Cross-channel scaling automation
Channel coworker activation
Forward-deployed implementation

Roadway use cases

Generate cross‑channel attribution dashboards that automatically consolidate data from Google Ads, Facebook, and email campaigns, allowing marketers to instantly see which channels drive the highest ROI and adjust budgets in real time
Produce automated AI‑driven weekly insights that surface actionable recommendations—such as bid adjustments, creative tweaks, and audience expansions—directly within the workspace, streamlining decision‑making for marketing leaders
Build KPI dashboards that track CAC, payback, churn, and conversion funnels side‑by-side, enabling teams to run A/B experiments, iterate on growth strategies, and report transparent performance to stakeholders