What is Roadway?
Roadway is a growth marketing analytics and automation platform targeting growth marketers, marketing leaders, and data teams. It provides comprehensive full-funnel attribution and automated insights, enabling users to make informed investments in growth strategies.
Key features include self-serve analytics that allow users to build dashboards and reports quickly, as well as guided automation that streamlines daily optimization workflows. Roadway supports multi-model attribution, offering flexibility to choose between first-touch, multi-touch, or last-touch models based on specific business needs.
Additionally, the platform facilitates account-based tracking, providing a detailed view of marketing effectiveness across user levels. Its integration capabilities ensure it fits seamlessly within existing data stacks, enhancing data teams' ability to perform ad-hoc queries and manage metrics effectively with minimal oversight.
â Key features
Roadway core features and benefits include the following:
- âī¸ self-serve analytics.
- âī¸ guided automation.
- âī¸ multi-model attribution.
- âī¸ account-based tracking.
- âī¸ integration capabilities.
âī¸ Use cases & applications
- âī¸ Create customized marketing dashboards that visualize full-funnel attribution data, enabling growth marketers to quickly assess the effectiveness of their strategies.
- âī¸ Automate daily optimization workflows by leveraging Roadway's guided automation features, allowing marketing leaders to focus on strategic growth initiatives rather than manual tasks.
- âī¸ Utilize Roadway's multi-model attribution capability to analyze user-level data for account-based marketing efforts, helping data teams make data-driven decisions tailored to specific business objectives.
đââī¸ Who is it for?
Roadway can be useful for the following user groups:
âšī¸ Find more & support
You can also find more information, get support and follow Roadway updates on the following channels:
- Roadway Website (Login/Sign up)
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