What is realeye.io?

RealEye.io is an online webcam eye‑tracking platform that enables researchers and marketers to gather real‑time gaze, attention, and emotion data from participants’ browsers. The tool supports study creation with image, video, or live‑website stimuli and allows triggers via clickable areas, keystrokes, or follow‑up questions.

Participants can use any laptop or smartphone with a webcam, and studies can be distributed through links or via a global panel of vetted participants. Results appear in an interactive dashboard, offering heatmaps, fixation plots, and AOI statistics, and can be exported or accessed through an API for further analysis.

realeye.io pricing Paid

Basic $100/each

Verify on the official pricing page.

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realeye.io's key features

Webcam-based real-time eye tracking
Heatmap and fixation visualizations
Export data via API
Multilanguage study support
Mouse and key movement tracking
Emotion analysis with facial coding

realeye.io use cases

Optimize e-commerce product pages by tracking where users look and their emotional reactions to different product images, adjusting layout for higher conversion.
Conduct UX research for mobile apps by recording gaze patterns and keypress interactions to identify usability bottlenecks without requiring lab equipment.
Create adaptive e-learning modules that adjust content delivery based on real‑time attention and emotion signals from students' webcams.