What is QoQo?

QoQo.ai is an AI‑driven Figma plugin that automates core UX research tasks for product designers and UX researchers. It generates detailed user personas, creates journey maps, and builds information architecture trees to organize product features logically.

The tool also drafts clear, audience‑focused copy and produces concise summaries of raw research data, sticky notes, or interview transcripts. Affinity mapping clusters insights by theme, while “How Might We” prompts surface problem‑based solutions for ideation sessions.

Users can quickly generate discovery questionnaires, design briefs, and interview guides, all integrated within their existing Figma or FigJam workflow. The plugin’s chat interface lets teams collaborate on research documents without leaving the design environment.

QoQo user reviews

Based on 1 review, 100.0% of users recommend QoQo, rated highly for quality results.

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QoQo's key features

  • Co-create presentations in real-time
  • Built-in title, agenda, timeline slides
  • Mix and match slide templates
  • Capture feedback directly in deck
  • Share product strategy visuals

QoQo use cases

  • Generate detailed personas from survey data directly within Figma, allowing designers to iterate on user‑centered designs without leaving the platform
  • Automate journey map creation in Figma based on user research insights, speeding up the design process and ensuring alignment across cross‑functional teams
  • Build information architecture trees and draft copy in Figma, clustering insights and providing ideation prompts to guide the design workflow

Who is it for?

  • Product designers
  • Product managers
  • Content creators
  • Marketing teams
  • E-commerce sellers

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