What is prolific.com?

Prolific provides a platform for collecting high‑quality real‑world data from a diverse participant pool. It supports API‑first integration and fully managed data collection for AI developers, researchers, and industry teams. Human feedback gathered via Prolific is used for preference tuning, safety evaluations, and benchmark creation.

The platform includes an Audience Finder to target specific demographics and access to domain experts for specialized studies. Participants can contribute to studies and receive compensation, enabling researchers to gather representative data quickly.

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prolific.com's key features

API-first data collection
Human feedback evaluation
Preference tuning for LLMs
Safety evaluation benchmarks
Managed data acquisition services
Audience finder tool
Multimodal AI training support

prolific.com use cases

Quickly assemble diverse, high‑quality human‑feedback datasets for AI benchmarks using Prolific’s participant‑recruitment API and managed collection
Target niche populations for safety and preference‑tuning studies, leveraging demographic targeting and domain‑expert recruitment to generate realistic, representative evaluation data
Collaborate with domain experts to annotate AI outputs and conduct focus‑group studies, creating expert‑validated datasets that accelerate product‑quality improvements