What is PodRoll?
PodRoll is a platform that connects podcasts with audience‑targeted feed drops to increase listeners and revenue.
It places user‑selected episodes into the “You Might Also Like” section of verified podcast apps such as Apple, Spotify, and Overcast, ensuring real listeners instead of web traffic.
Podcasters can approve or reject each show, maintaining control over where their content appears, while advertisers set CPM bids and budgets with no upfront costs.
Real‑time tracking delivers download and conversion data via IAB‑compliant metrics, enabling precise measurement of campaign performance.
The service offers dual opt‑in quality control, deep linking that opens the host app directly, and zero setup for both content creators and marketers.
PodRoll supports growth for podcasters seeking audience expansion and for advertisers looking to monetize through high‑quality, targeted podcast placements.
PodRoll pricing Paid
Verify on the official pricing page.
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PodRoll's key features
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Dynamic feed drops into podcasts
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One-click placement on 1000+ shows
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Dual opt-in quality control
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Real-time analytics and conversion tracking
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Smart deep links open app directly
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Transparent pricing per download
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IAB-compliant tracking
PodRoll use cases
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Launch a new podcast episode and automatically surface it to listeners who already enjoy similar content, boosting discoverability without manual promotion
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Allow advertisers to bid on CPM to have their brand ads placed next to relevant podcasts in major apps, with real‑time, IAB‑compliant metrics for instant ROI tracking
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Enable podcasters to grow audience by embedding episodes in the “You Might Also Like” sections for listeners of related shows, using zero setup and real‑time performance data
Who is it for?
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Content consumers
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Podcast sellers
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Digital marketers
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Podcast producers
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Technology developers
