What is perq.com?

PERQ is a multifamily marketing platform that centralizes digital lead capture and conversion. It provides PPC management on major ad networks, enabling properties to target and optimize ad spend. The tool offers website lead capture with personalized calls‑to‑action and real‑time visitor insights.

Cross‑channel conversational AI powers chat, SMS, and email interactions across website, social, and Google Business Profile. Automated nurture workflows deliver timely SMS and email touches to move prospects through the leasing journey. Integrated tour scheduling handles appointment booking, reminders, and follow‑up across in‑person, virtual, and self‑guided tours.

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perq.com's key features

  • Predictive PPC spend optimization
  • 24/7 conversational AI support
  • Automated leasing assistant
  • AI-powered lead nurture
  • Integrated tour scheduling
  • Dynamic website conversion tool
  • Optimized Google Business Profile booking

perq.com use cases

  • Streamline new tenant acquisition by using PERQ to automatically capture visitor data from your property’s landing page, trigger AI‑driven SMS and email nurture sequences, and schedule virtual tours—all without manual data entry, ensuring 30% faster lease sign‑ups.
  • Maximize your PPC ROI by having PERQ monitor real‑time visitor behavior, adjust ad bids on the fly, and redirect high‑intent prospects to personalized CTAs that funnel them directly into your integrated CRM for instant follow‑up.
  • Gain comprehensive leasing insights by consolidating PERQ analytics with your CRM, generating weekly dashboards that track lead sources, conversion rates, and tour attendance, allowing property managers to optimize marketing spend and improve occupancy.

Who is it for?

  • Sales sellers
  • Marketing marketers
  • Crm administrators
  • Business analysts
  • Lead generation teams

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