What is Pathex?
Pathex is an offline marketing and analytics platform that specializes in precision target marketing. It offers businesses the ability to deliver targeted advertisements to live audiences, enhancing the level of personalization and engagement. Through its live audience analytics, Pathex captures valuable data on demographics, behavior, and preferences, enabling tailored ad content delivery to the right audience at the optimal moment.
The platform provides detailed performance analytics, assisting businesses in measuring ad effectiveness and optimizing marketing strategies to improve return on investment (ROI). By bridging online and offline marketing channels, Pathex facilitates a seamless customer experience across various touchpoints.
â Key features
Pathex core features and benefits include the following:
- âī¸ Precision target marketing.
- âī¸ Live audience analytics.
- âī¸ Demographic and behavior data capture.
- âī¸ Detailed performance analytics.
- âī¸ Computer vision and AI models.
âī¸ Use cases & applications
- âī¸ Utilize Pathex to deliver personalized advertisements during live events, ensuring that attendees receive targeted content that resonates with their demographics and preferences..
- âī¸ Leverage the live audience analytics feature of Pathex to capture real-time data on customer behavior, enabling businesses to adjust their marketing strategies on-the-fly for maximum engagement and effectiveness..
- âī¸ Analyze detailed performance metrics from Pathex to refine offline marketing campaigns, optimizing ad placements and messaging based on audience response to improve overall return on investment (ROI)..
âšī¸ Find more & support
You can also find more information, get support and follow Pathex updates on the following channels:
- Pathex Website (Login/Sign up)
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