Lytics

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What is Lytics?

Lytics Customer Data Platform (CDP) is a privacy-centric solution for global enterprises, featuring natively integrated generative AI capabilities.With its modular and flexible design, Lytics empowers businesses to manage, unify, enrich, and activate customer data without compromising security or compliance.

The platform offers industry-leading cloud data warehouse integrations and clean room capabilities, making it a preferred choice for companies running on Google Cloud.By harnessing the power of AI, Lytics enables brands to streamline data operations and make smarter decisions faster.

The AI-powered Audience Generator allows marketers to create sophisticated audience segments using simple prompts, while Schema Copilot facilitates efficient data mapping for unified customer views.Additionally, Lytics provides a comprehensive Customer 360 Readiness Index tool for assessing and improving CDP strategies.

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⭐ Lytics Core features

  • ✔️ Generative AI capabilities
  • ✔️ Three-product framework (Conductor, Cloud Connect, Decision Engine)
  • ✔️ Identity resolution for user profiles
  • ✔️ Behavioral scoring
  • ✔️ Audience segmentation based on behavioral cues

⚙️ Lytics use case ideas

  1. Using Lytics CDP's AI-powered Audience Generator, marketers can effortlessly create highly targeted and sophisticated audience segments based on simple prompts, leading to more effective and personalized marketing campaigns..
  2. Businesses leveraging Lytics CDP's Schema Copilot can efficiently map and unify customer data, ensuring a holistic view of their customer interactions and preferences, ultimately improving customer experience and insights for better decision-making..
  3. With Lytics CDP's Customer 360 Readiness Index tool, companies can assess and enhance their CDP strategies, ensuring they are maximizing the platform's capabilities to achieve a comprehensive understanding of their customers and drive business growth..

🙋‍♂️ Users of this tool

Marketing directors
Data analysts
Crm managers
Cios
Digital marketing agencies
Related Searches
Customer Data Platform generative AI capabilities data management solution
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❓ Lytics FAQ

Lytics is a versatile Customer Data Platform (CDP) for enterprises, featuring modular solutions. It combines generative AI to securely manage, enhance, and activate customer data. Key features include cloud integrations and an AI Audience Generator for streamlined operations and efficient audience segmentation.
Getting started with Lytics is easy! Simply visit the official website and sign up for an account to start.
Lytics uses a Free pricing model , meaning there is a free tier along with other options.
The typical users of Lytics include:
  • Marketing directors
  • Data analysts
  • Crm managers
  • Cios
  • Digital marketing agencies
Follow Lytics on social media to stay updated with the latest news and features:
Lytics enjoys a popularity rating of 5.32/10 on our platform as of today compared to other tools. It receives an estimated average of 88.2K visits per month, indicating interest and engagement among users.