What is Ballet?

Ballet automates revenue-stack workflows for revenue operations, sales, marketing, and product teams.Define outcomes in plain English and deploy automations for lead routing, attribution, renewal plays, CRM enrich/dedupe/score, and product-usage routing.

Connect telemetry and data sources (Salesforce, BigQuery, Stripe, CPQ, ZoomInfo, Slack, Freshdesk) to detect account surges, enrich signals, and push next-best-action to reps without engineering tickets.

Support batch jobs, overnight processing, and real-time triggers to keep data synchronized across billing, CRM, and internal systems.Build and iterate automations in minutes to reduce engineering backlog, enforce consistent, auditable logic, and handle complex decisioning that spans multiple systems.

Suitable for revenue ops, sales ops, marketing ops, and product teams seeking integrated workflow automation and reliable system-to-system orchestration.

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Ballet's key features

Define automations using plain-English outcome descriptions
Prebuilt automation templates for lead routing, attribution, renewal plays, CRM enrich/dedupe/score, and product-usage routing
Integrations with systems (Salesforce, BigQuery, Stripe, CPQ, ZoomInfo, Slack, Freshdesk) for telemetry ingestion, signal enrichment, and action dispatch
Support for batch jobs, scheduled/overnight processing, and real-time triggers to synchronize data across billing, CRM, and internal systems
Rapid low-code/no-code builder for building and iterating automations with auditable logic and complex multi-system decisioning

Ballet use cases

Automatically route and score inbound leads using Ballet's no-code workflows—combine CRM data, firmographic fit, and real-time product telemetry to assign the right rep, trigger personalized outreach sequences, and shorten response time for higher conversion rates
Orchestrate renewals and expansion plays by defining plain-English outcomes in Ballet—leverage usage signals and historical attribution to auto-create renewal opportunities, trigger renewal reminders and upsell tasks in CRM, and improve ARR retention and forecasting accuracy
Keep your revenue stack synchronized and accurate with Ballet's cross-system orchestration—enrich, dedupe, and score CRM records in real time, push updates across marketing, billing, and analytics tools, and automate attribution pipelines for clean reporting and faster decision-making