What is B2Metric?

B2Metric is a customer data platform that consolidates event, transactional, and behavioral data from web, mobile, email, and other digital touchpoints into a single source of truth. The platform offers AI‑driven segmentation, churn prediction, and customer lifetime value modeling, allowing teams to identify high‑value audiences and at‑risk users without manual data preparation.

Built‑in AutoML Studio trains and deploys predictive models on customer data, while real‑time funnel and flow analytics highlight drop‑off points and optimize conversion paths. Campaign flow and management tools enable multichannel messaging with AI‑guided targeting and A/B testing, and integrated audience trackers provide granular performance metrics across cohorts.

B2Metric on the web:

B2Metric details

Company: B2Metric, Inc.
Jurisdiction: Massachusetts
Built for: Businesses and teams
Stated compliance: SOC 2, GDPR

Compliance as stated in B2Metric's own published documentation.

B2Metric pricing

Freemium

B2Metric offers a free plan with paid upgrades available.

Verify on the official pricing page.

View plans

B2Metric's key features

Predictive Segmentation
Adaptive Learning
Anomaly Detection
Explainable AI
Embedded Analytics
Integrations
Cohort Analysis

B2Metric use cases

Predict and prevent churn by analyzing real‑time behavioral data, automatically segmenting high‑risk customers, and launching targeted retention campaigns across email, push, and SMS channels.
Forecast lifetime value with autoML CLV modeling, prioritizing high‑potential customers for upsell, and feeding insights into personalized product recommendations that boost conversion.
Streamline marketing funnel analysis by integrating event, transactional, and behavioral data, visualizing drop‑off points in real time, and executing multichannel A/B tests without manual data prep.