What is B2Metric?
B2Metric is a customer data platform that consolidates event, transactional, and behavioral data from web, mobile, email, and other digital touchpoints into a single source of truth. The platform offers AI‑driven segmentation, churn prediction, and customer lifetime value modeling, allowing teams to identify high‑value audiences and at‑risk users without manual data preparation.
Built‑in AutoML Studio trains and deploys predictive models on customer data, while real‑time funnel and flow analytics highlight drop‑off points and optimize conversion paths. Campaign flow and management tools enable multichannel messaging with AI‑guided targeting and A/B testing, and integrated audience trackers provide granular performance metrics across cohorts.
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B2Metric's key features
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Predictive Segmentation
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Adaptive Learning
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Anomaly Detection
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Explainable AI
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Embedded Analytics
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Integrations
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Cohort Analysis
B2Metric use cases
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Predict and prevent churn by analyzing real‑time behavioral data, automatically segmenting high‑risk customers, and launching targeted retention campaigns across email, push, and SMS channels.
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Forecast lifetime value with autoML CLV modeling, prioritizing high‑potential customers for upsell, and feeding insights into personalized product recommendations that boost conversion.
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Streamline marketing funnel analysis by integrating event, transactional, and behavioral data, visualizing drop‑off points in real time, and executing multichannel A/B tests without manual data prep.
Who is it for?
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Marketing managers
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Digital marketers
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Customer success managers
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Data analysts
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E-commerce sellers
