RunwayML RunwayML

Generate a Dynamic Product Demo Video from a Single Image

Create a polished product demonstration video that brings a static product image to life with motion, color grading, and branding in minutes using RunwayML.

Takes
Image Text
Produces
Video
What you'll produce
Input
Image: high‑resolution photo of a new smartwatch; Prompt: “The smartwatch spins slowly on a white pedestal, light reflecting off the screen, then zooms in to show the face display.”
Output
A 10‑second MP4 video where the smartwatch rotates 360°, glints under soft lighting, and smoothly zooms to highlight the digital face, ready for product ads.

The Workflow

7 steps · click a step number to mark it done

Open RunwayML and have it ready before you start

Log in to RunwayML and click the “Generate Video” button in the left‑side panel to open the video generation workspace.

Upload your product image by selecting “Add Image” – ensure the image has a clean background for best results.

Enter a concise text prompt describing the desired motion, e.g., “The sneaker rotates 360° on a glossy black surface while light glints across the side.”

Select the aspect ratio (e.g., 1280x768 for landscape) and enable “Fixed Seed” if you want reproducible results.

Click “Generate” and wait for RunwayML to render the video (typically under a minute).

Review the output; if needed, open the “Video Editing” tab, apply Text‑Based Color Grading or Super Slow Motion, and re‑render.

Export the final video by clicking “Download” and choose MP4 format for easy sharing on socials or landing pages.

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