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Create a Multi-Platform Marketing Campaign with RunwayML Agent

Generate, test, and automatically scale high‑performing marketing assets across TikTok, Instagram, YouTube and other platforms using RunwayML’s natural‑language Agent.

Takes
Text Image Url
Produces
Image Video Text
What you'll produce
Input
We are launching a new vegan sunscreen for Gen Z outdoor enthusiasts. Create a TikTok UGC video and Instagram carousel that highlight lightweight, non‑greasy feel and eco‑friendly packaging.
Output
A TikTok‑ready 9:16 video clip (15 s) featuring a user applying the sunscreen, plus three 1:1 Instagram carousel images with headline copy, product benefits, and a call‑to‑action, plus a summary text report with hook ideas and performance suggestions.

The Workflow

10 steps · click a step number to mark it done

Open Runwayml and have it ready before you start

Open RunwayML and click the Agent button in the left sidebar to start a new chat

Describe your product, target audience, and campaign goal in natural language to the Agent

Ask the Agent to generate a campaign concept and select presets for a TikTok UGC ad and an Instagram carousel

Upload any existing creative assets (image or video) you want the Agent to analyze and improve

Instruct the Agent to diagnose underperforming assets and generate stronger variations

Request fresh hook ideas and ad copy for Meta, TikTok, and YouTube from the Agent

Tell the Agent to create the final deliverables in required aspect ratios (9:16, 16:9, 1:1)

Review the generated assets and provide feedback to refine tone and branding

Export the completed assets as image and video files for each platform

Download a summary report (text) of performance insights and next steps

Ready to run this workflow?

Open Runwayml and follow the steps above.

Open Runwayml
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