Mixpanel Spark Mixpanel Spark

Build a Complete Mixpanel Tracking Plan and Validate Events

Create a structured tracking plan, implement events in Mixpanel Spark, and verify data collection so you can measure your key metrics with confidence.

Takes
Text Json
Produces
Text Json
What you'll produce
Input
Goal: Increase monthly active users. Focus metric: Daily Active Users (DAU). Events: app_open, content_view, content_share. Event properties for content_view: content_id (string), content_type (string), duration_seconds (number). User profile properties: email (string), subscription_plan (string), last_active (date).
Output
{ "events": { "app_open": {"properties": {"device": "string", "os_version": "string"}}, "content_view": {"properties": {"content_id": "string", "content_type": "string", "duration_seconds": "number"}}, "content_share": {"properties": {"content_id": "string", "share_channel": "string"}} }, "user_profile_properties": { "email": "string", "subscription_plan": "string", "last_active": "date" } }

The Workflow

10 steps · click a step number to mark it done

Open Mixpanel Spark and have it ready before you start

Write down your primary business goal and identify the single focus metric (north star) you want to improve

List the core user actions that directly impact that metric (e.g., sign‑up, purchase, video play)

Create a tracking plan document that defines each event name, required event properties, and related user profile properties

Map every event property to a corresponding user profile property if it should persist across sessions

Open Mixpanel Spark, select your project, and go to Data Management → Live View

Click “Add Event”, enter the exact event name from your tracking plan, and add each property with its data type

For each property, set the type (string, number, boolean) and optional default value

Implement the events in your app using the Mixpanel SDK, referencing the event names and property keys from the plan

Generate a test user ID, perform the tracked actions in your app, and watch Live View to confirm events and properties appear correctly

Export the finalized event schema from Mixpanel Spark as JSON for documentation and future onboarding

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