Playbooks Buffer
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Craft Tailored Social Media Posts with Buffer AI

Generate and customize engaging social media captions for multiple platforms in seconds using Buffer’s AI assistant, saving time and boosting audience relevance.

Takes
Text
Produces
Text
What you'll produce
Input
Announcing my new email marketing course designed specifically for food bloggers. Learn how to boost your newsletter open rates and grow your audience!
Output
🚀 New email marketing course for food bloggers! 🍽️ Boost your open rates and grow your audience fast. #FoodBlogger #EmailMarketing #GrowthHack

The Workflow

7 steps · click a step number to mark it done

Open Buffer and have it ready before you start

Write a brief draft of your message in the Buffer composer, focusing on the main point you want to share

Click the AI Assistant button and ask it to shorten the draft, e.g., “Make this post shorter”

Prompt the assistant to adjust the tone, e.g., “Rewrite this in a casual style”

Request a LinkedIn version by saying, “Rephrase this for LinkedIn,” and accept the AI’s suggestion

Repeat the rephrase step for Instagram: “Rephrase this for Instagram” and review the output

Highlight the suggested hashtags and ask the assistant, “Improve these hashtags,” then incorporate the revised tags

Click “Schedule” (or “Post”) to publish the tailored captions at your chosen times

Ready to run this workflow?

Open Buffer and follow the steps above.

Open Buffer
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